SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of organic (unpaid) traffic to your website by improving its visibility in search engine results. It involves optimizing a website’s technical aspects, content, and external factors, such as backlinks, to ensure search engines can easily find, understand, and rank the site for relevant user queries. The ultimate goal is to attract more potential customers by increasing the website’s prominence in search engine results pages (SERPs).